Improve Your Sales with our Ecommerce SEO Service

E-Commerce Optimization

When your online store and business is failing to deliver the sales you expect it to, it is most likely because of bad eCommerce optimization on your site. The purpose of your website is to help you get more sales, but the purpose is defeated if your potential buyers don’t have the best experience with your online store.

Ecommerce optimization is a series of actions and efforts that you employ in making your website satisfy the user experience and achieve one goal – convert visits to sales. While there are many things to consider while optimizing your site for eCommerce, many companies offer different services for this purpose. G Map Pros is an excellent eCommerce SEO services provider that will help your sales improve by incorporating your Google Business Profile with your site, helping you get more local leads and sales.

In this article, you will get to know the important steps to take to improve your eCommerce optimization, and consequently, sales. Also, you will discover the importance of Google My Business Optimization, as one of the steps for eCommerce optimization, for the success of your online store, especially with the entity-based SEO now used by Google.

 

Why is eCommerce Optimization Important?

Every business, whether online or in a physical store, is created to make a profit. Profits won’t come from making little sales, rather, the more sales the business makes, the more likely it is for the profits to increase. However, some factors may cause these sales not to come. See it as people flocking into a store, they go from aisle to aisle, check out goods, but leave without buying anything. Applying this to an eCommerce store, the site gets visits, many people visit different goods categories, some may even add them to their cart, but they don’t make that purchase.

Many online stores have faced this problem but few have solved them. Some only know they’re not making sales, but have no idea where the problem is from or how to solve them. Those who have found solutions are those who have done eCommerce optimization on their online stores.

Here are some reasons you should consider eCommerce optimization for your online store

Fierce Competition

The eCommerce industry is getting larger by the day with more eCommerce sites springing up globally. According to Statista,

  • eCommerce sales growth as of 2020 is 27.6% more than 2019.
  • Global online retail sales improved by 18% in the same period.

These statistical data show that the competition in the eCommerce industry will only increase in the coming years. Therefore, you need to help your business by optimizing for sales.

Increased Cart Abandonment

With the increase in competition, buyers will be on the lookout for where they can get the best product and services at the cheapest price. You are not only faced with not making profits by not making enough sales, but you run the risk of losing potential sales if your cart abandonment rate is high.

Generally, in the last year, the rate of cart abandonment increased across the industry. For whatever reason, mostly due to wishful thinking and checking out the total cost of making a purchase, online shopping orders had close to an 80% abandonment rate.

You can improve your eCommerce sales by dealing with this issue. Preferably, hire a pro to handle it for you.

Maximize Profit

The importance of eCommerce optimization is to help online stores make more sales by improving user experience through different avenues – landing pages, product descriptions, customer reviews, homepage, call to action, and shopping cart. Note that eCommerce optimization does not only involve these listed points, there are many more, which is why it is better to hire professional eCommerce SEO service providers for better results.

Despite the high cart abandonment rate in 2021, Statista reports that there was a higher online order conversion rate in the same year.

With the constant growth in online retail and service purchase, you can expect more money from purchasers in the coming years but the question is, will you benefit from the increased online sales in the coming years? 

How to Accomplish eCommerce Optimization

To maximize your profit in eCommerce in the coming years, you should have eCommerce optimization done on your online store. You can achieve this by hiring it out to professionals like G Map Pros. However, it is pertinent that you have an idea of what they may have to do on your site. Some of them include:

Improve Site Responsiveness

One of the most frustrating things purchasers experience on eCommerce sites is the slow responsiveness of some sites. You google search an item, and results state that a particular site has what you desire but on clicking, the site takes forever to load. Most purchasers will abandon the site and get the item elsewhere.

This problem isn’t one you can solve on your own, except if you are a web designer or developer. However, its solution lies in web layout, media, and typography. A web developer will help you make your site more responsive by doing the appropriate things to these three things.

Make Your Site Mobile-friendly

Most of your site visitors use their mobile devices – smartphones and tablets – when they visit your eCommerce site. Therefore, you need to make your web design and layout compatible with the width and screen resolution of mobile devices as well as PCs.

Also, unless you have web design and development knowledge, it is best to hire a professional for this eCommerce optimization process. A mobile-friendly eCommerce site, provided other optimization issues are resolved, will bring in more potential sales.

Improve Site Speed

Improving the loading speed of your site may be as simple as using light images, but with good quality, on your website, or it may involve tweaking some features on your site. On the other hand, it may also involve dealing with technical stuff, such as HTML, CSS, and JavaScript.

Hire a professional to handle your site speed and help your potential customers load pages and categories faster, making their shopping experience seamless.

Work on Personalizing your eCommerce Site

Personalizing your eCommerce site generally refers to improving our customers’ experiences when they shop on your site. It begins from when they are on your homepage to when they have purchased a product or service. Sometimes, it can extend beyond the checkout point.

The eCommerce SEO service provider you have hired may have to improve on your website navigation, tailoring suggestions and offers to your customers’ behavior. Products and services that you offer to some of them may be as a result of their location, gender, or occupation.

Generally, personalizing your site for your customers helps to drive more leads and sales, which is the basis of eCommerce optimization.

Improve on Your Local SEO

If your service or products cater to the needs of people in a certain locality, your local SEO is important. Although online shopping isn’t necessarily affected by distance, as long as delivery options are available, it is best to improve your local SEO to cater to the needs of your immediate locality, especially as an infant eCommerce site.

One of the ways to improve your local SEO is to use the Google My Business service and attach it to your eCommerce Site. G Map Pro – an outfit that provides eCommerce SEO services are excellent at this, among other eCommerce SEO services. With this, your eCommerce site appears on search results when searchers in your locality enter a query that concerns your service or products.

If you have a physical store, customers may pop in to make purchases, as Google tells them the distance from your store to their location. Also, your prominence in your locality influences if your services can be recommended by Google. Therefore, get customer feedback in your locality and grow to meet the needs of global customers from there.

Optimize Checkout Procedure

Remember that many customers fail to make purchases after adding items to their carts in the year 2021? One of the many reasons that may be responsible for that is the difficulty in the checkout procedure. You don’t want to make it difficult for your customers to pay for products that they have chosen to buy. Therefore, make the checkout procedure as hassle-free as possible.

Also, you want to make sure they have all the cost information at checkout. Don’t hold back on any information concerning additional costs such as taxes and delivery charges. Your customers trust you more when they have all the cost information ahead of checkout. If your delivery is free for certain areas, state that before checkout.

Avoid flash sale notifications at the checkout page as well. It reduces user experience and may cause you to lose sales. Instead, make product suggestions on a product page, based on the products a particular customer has shown interest in.

Content Optimization

As much as your site is an eCommerce website, you still need the traffic to bring in sales. Although more traffic doesn’t necessarily translate to more sales, it has a positive effect on your sales if you have handled all the necessary eCommerce SEO optimization.

Optimize your content to your customers’ tastes. While keywords are important in product descriptions, don’t throw jargon at your customers. Also, due to Google’s new approach to fulfilling users’ intent, you may need to focus more on entity SEO than ranking for certain keywords.

Entity SEO uses the relevance of keywords in certain industries to determine if your content is suitable as a response to a searcher’s query. If you sell camping equipment, keywords that specify that you do so, such as camping equipment price, may qualify you to be among the query results for a searcher who has that intent.

Also, use crispy clear images, explained in layman’s terms, for your users. While you try to avoid the use of jargon, ensure that all pertinent information about a product or service is well-stated. Accurate and simple information is what your customers need to make the right decision.

Give your Homepage some Attention

Many eCommerce websites may not have customers visit their homepage as much as their products pages are visited. However, your homepage must be as customer-friendly as possible. The homepage is where the user experience of some customers starts; therefore, help them navigate your site easily from there.

Create essential tabs that lead to the necessary product and service categories on your site. Also, even though you need to make sales, they are not made on your homepage. Use minimal flash sales messages on the homepage. However, important promotions and general delivery information may be announced here.

Understanding how Entity Based SEO affects eCommerce Optimization.

Even for eCommerce websites, keywords are important. However, something is more important, and it is as a result of the improvement Google has made to its algorithm, to make search results more accurate. In the past, search results were based on keywords. When a query is made on Google, the results it provides are based on keywords. Contents that have the same keywords that are included in a query are what a searcher sees on the SERPs.

However, Google has become more intelligent. It now uses its knowledge graph to understand the context of words and supply results in the SERPs based on that. For instance, a query that says “dog collars” may want information on the type of dog collar that is suitable for the searcher’s dog. It may also have the intention of purchasing one. How then does Google differentiate from informational and purchase intent? It’s all in the context and a little bit of knowledge about the searcher.

The thing – word, subject, product, or service – that can be distinguishable from others, even though they may have the same word, is called an entity. Optimizing your eCommerce website through content – product description, product price, product images – using this knowledge is called Entity SEO. Therefore, entity SEO is the application of words that are distinguishable and unique in your content to help Google relate your content with queries that have the same intent.

 

Entity Based SEO and eCommerce Optimization

eCommerce optimization influences the regularity and relevance of your eCommerce store products and services to searchers’ queries. Normally, the results of a search term can vary from informational sites to eCommerce sites, all catering to different intents that the searcher may have. However, since entity SEO is now used to determine the intent of a search term, more relevant and accurate results are displayed.

eCommerce sites will be displayed when purchase information, product description, and location-based purchases are the intent of the query. This will help eCommerce sites and stores to increase their conversion rate.

 

Where does Entity Optimization Fit Into all this?

Entity optimization, or entity-based SEO, becomes important for eCommerce websites when they need to compete among themselves. That is, where numerous eCommerce sites have the same products, entity SEO will be the determining factor of which store appears first on the SERPs.

Entity optimization reflects in three different ways on an eCommerce site, and they include prominence, distance, and relevance.

Prominence

The prominence of an eCommerce site is how well-known the business is known in its locality. The more people have patronized an online store, and the more reviews – positive reviews, especially – the more prominent it becomes. Therefore, the prominent eCommerce store’s information is fully updated and available to Google through Google My Business, now called Google Business Profile.

Although already offline prominent brands and stores also have a guaranteed online prominence, a relatively unknown eCommerce brand can easily grow into prominence by focusing on entity SEO to improve its ranking on search result pages. A query about the price of Adidas sneakers is best given by the brand itself, so if Adidas is registered on Google My Business, it ranks top on the SERPs for this query.

Relevance

Arguably the most important factor that affects entity SEO, the relevance of your eCommerce website refers to how well your product and business profile matches the search term of a user. In other words, your Google Business Profile must match a searcher’s intent and keyword to make your online store and product relevant to the user.

Due to relevance, a Google Business Profile that sells gym equipment cannot appear in a search query that seeks information on how to use the gym equipment it sells. The intent and context of the use of “gym equipment” in the search query and the Business profile of the store are different. However, if the search query shows the intent of purchase, as in “cost of ab roller”, and the store sells ab roller, there is relevance, and the eCommerce store pops up due to that.

Distance

The location and address of your business also determine your ranking in the SERPs. A query about the price of organic kale in South Carolina will see online organic vegetable stores that are in proximity to the place in the query pop up in the SERPs. If your store is in New York, you don’t expect to rank as high as the stores in South Carolina that offer this product.

However, your eCommerce store can rank for the same query in many locations, depending on what your business location says. It is important to point out that you can have multiple business addresses to optimize for locations using entity SEO.

Also, if a user does not specify a location, Google will automatically use the searcher’s location information to influence the search results. Therefore, if your eCommerce caters to a global clientele, and your reviews come from different geographical locations, it may help you rank on the SERPs.

 

How can an eCommerce Site use Entity SEO?

To help your eCommerce site, you need to possess all the three factors that affect entity SEO – relevance, distance, and prominence – at least to an extent. This is why local SEO is encouraged, as it is the fastest way to gain prominence in your locality. Here are some ways you can improve your eCommerce site using entity SEO, each one for each factor. These ways are all achieved by using Google My Business.

Verify your Business Locations

This caters to the distance factor of ranking. You can have business locations and addresses that number up to 10 and above. This increases your prominence, makes your store qualify for an appearance on the SERPs for queries that include your proximate addresses, and increases your chances of getting more sales. However, you need to verify these addresses.

You may have to employ eCommerce SEO service providers to help you integrate your Google Business address information into your site. Also, when they do this, your store address appears on the Google map, showing a proximate distance of your store in different areas to a searcher’s location.

Improve your Content Optimization

This has always been an important factor in ranking. Search engine optimization has only experienced a little change; keywords are still important only that your product and searcher’s intent has to match. If you sell bread, and a searcher wants bread in your locality. Their search will bring your store as a result of matching intent – you have bread to sell and they want to buy bread.

Focusing on keywords alone will be detrimental to your store’s goal – profit-making. Use the keywords in ways and contexts that show that your product or service matches the searcher’s intents.

Focus on Local SEO first

You need to prove that you can meet the demand of your immediate environment first. And this is evident in the reviews you get and how you manage them. The more positive reviews you get from local purchases, the more prominence you gain.

Therefore, when you decide to spread your wings and reach to areas beyond your immediate locality, you have your prominence and relevance going for you. Note that you can’t get prominence without relevance and location. Therefore, you will need to complete your business profile thoroughly, and you can easily update your locations afterward.

 

Final Thought

eCommerce grows by the day and so does the competition. Google has improved on the accuracy of its result by including entity SEO, which determines the relevance of keywords and notes if businesses and users’ keyword intent match.

One of the ways to help your eCommerce store is to use the Google My Business service, which affords you location, relevance, and prominence, important factors for ranking with entity SEO. Contact G Map Pros today for help with improving your Local SEO.

 

Why We are the Best in Doing eCommerce SEO Services in Kansas City

There are numerous SEO service agencies in Kansas City; however, we can boast that G Map Pros is the best in doing eCommerce SEO services in Kansas City. With our years of experience and expertise in handling SEO, plus our ground-breaking discoveries and fast adaptation to algorithm updates to help our customers’ eCommerce stores improve in results, we are arguably the best.

Here are reasons you should consider us:

Local SEO Improvement Like no Other

As the name implies, G Map Pros, are specialists in helping eCommerce sites with business addresses in Kansas City have a better local reputation online. We achieve this by incorporating all the SEO practices such as keyword research and utilization, and entity SEO to our clients’ eCommerce websites.

Image Optimization

At G Map Pros, we recognize the importance of images in eCommerce SEO. We know that your business stands a chance of getting 42% more requests for driving directions, and 35% more clicks on your site, if you add photos. However, we’ll also ensure the photos are optimized to help you rank higher on the SERPs.

Archived GMB Insights

Handling different things in a business can be tiring. That is why we at G Map Pros help you store your Google My Business (GMB) Insights in an archive you can easily access. With these insights, you can see how our SEO services have helped your eCommerce site grow over time.

Growth and Comparison Reports

While you can access your GMB Insights in archives, you can also see and compare the growth patterns, using parameters that you decide, of your eCommerce site. You can compare growth based on time of the year, or if you are in many locations, through location comparison. This helps you to make informed decisions to improve on certain aspects of your business.

Help with Google My Business Posts

Your site needs to put content out there to rank on Google. While you have your hands full with business dealings, we will help you post search engine optimized and quality content that will give you beneficial social signals.

Review Management

To meet the requirement of Google for high-ranking eCommerce sites, your site needs to have reviews that tell of your prominence in the locality. Negative reviews are bad for your brand and prominence. Therefore, we’ll help you manage reviews on your eCommerce site. This includes moderating reviews to remove spammy reviews.

Our Experience

G Map Pros has been in the business of managing Google My Business accounts for business and improving local SEO for these businesses for more than years. Our experience in Kansas City and beyond puts us in the right position to steer your eCommerce site to success with our tested and trusted SEO practices and strategies.

Fair Pricing

While you focus on managing your business, and G Map Pros handles your SEO and Google My Business account, you only have to incur a little cost. To show our fairness, we have different pricing for our software support, ranging from the lifetime free package to the Ultimate package. Regardless of which one you choose; you have a free 30 days trial period.

Get a quote

Let the SEO professionals – G Map Pros – handle your eCommerce site optimization and Local SEO in and outside Kansas City. With our wealth of experience, result-oriented approach to SEO, and accountability, we are the best in doing eCommerce SEO services in Kansas City and beyond.

Ecommerce SEO Checklist

No business makes profit in hiding. Similarly, if you run an e-commerce site, you want your online business, store or service to be easily seen. As such, you should take SEO very seriously. No doubt, there’s so much to be done and many businesses do not have an ecommerce SEO checklist to serve as a guide.

So in this article, we would talk about things that should be included in your ecommerce SEO checklist to get your e-commerce business the recognition it deserves.

Why do you need an e-commerce SEO checklist

An e-commerce SEO checklist is a list of things you should bear in mind when optimizing your website for search engines. While there are many of them, completely checking them off has its perks for your business. For example;

  • SEO is the key to visibility as it helps create and drive awareness of your brand or business even when it is past office time.
  • SEO helps increase organic discovery and consequently traffic flow to your website since many people research before making online purchases.
  • 75% of internet users do not search past the first search result page. So appearing higher on the list improves the credibility of your business.
  • Building your website or content with SEO in mind allows you to reach your target audience easily.

 

E-commerce SEO Checklist

Having mentioned that the ROI on SEO for e-commerce is great, knowing what to do is important. Here is a checklist of essential things that must be done to get your e-commerce website to rank higher on the search page.

Keyword research

Keywords are the top words people are actually searching for. They are the words inputted into the search engine search bar by people who are your potential customers when looking up some information on the internet. The frequency of these keywords determines the order of how results would be displayed on the search engine results page.

First perform keyword research to identify where user interests lie, the search volumes as well as the competition on each keyword. Researching the top keywords to identify which would best suit your website is necessary for an optimized e-commerce website.

There are tools to aid you in your keyword research such as Google ads Keyword Planner, Ahrefs, and Google trends. With these, you can generate relevant keywords for your industry and monitor the trends of particular keywords.

Use Unique Tags

Ensure that there is a unique title tag on each page of your e-commerce website such that when visitors search for specific items on your e-commerce website, they are directed to the right page. Using relevant title tags would increase your website’s visibility as Google uses meta tags to display search results.

Make sure that the title tag you are using correctly matches up with your H1 header tag. For the description tags, make sure to include the main keyword also. Here is a hint to creating a right title tag

“Primary Keyword – Secondary Keyword – Your Brand name”

Include Keywords in headings and the URL

With the right title tags, give each page the appropriate heading. For one, your H1 heading is of high priority and should be well optimized on each page. One hint would be to include the relevant keyword in page headers although not too much to avoid keyword overstuffing. This works for your H2 headings as well.

In the same way, the URL of your website and for each page should be easily understandable by the search engine so it can be easily crawled. Ensure it is easy to read, is free of empty words, and has the primary keyword you want to rank for embedded in it. For this, you may have different keywords for different pages so each page remains relevant.

Avoid Keyword stuffing and content duplicating

Although it is important to use the keyword on each page, you should not overuse it so much that your content is not readable to a human audience. This was an old practice to boost ranking by some websites. However, the search engine identifies websites with overstuffed keywords and penalizes them instead.

Remember that the relevance of the content on your e-commerce website is also graded by Google and other search engines. So you would want to keep things interesting and easy to read by your readers. Therefore avoid duplicating content pages and plagiarizing content from other websites as it would negatively affect your website’s ranking. Let each page tell a unique story.

Optimize Image File Names and Alt Text

To ensure that your images and the content behind them are easily understood by the search engine, let the image file name reflect what the image portrays. For example, if you took the image yourself, it would be saved on your device as “IMG_1234”. You would want to rename it before uploading it to the website.

Similarly, Alt texts are used to describe images embedded in the website or content. They are very important in helping visually impaired readers identify the images. Not just that, well-written Alt texts also help the search engine find relevance between the image and the content on the website.

Create rich Snippets

A featured snippet is the first thing about your website that is shown on the search result page. Usually, the search result would include the title tag, meta description, and the URL so ensuring that this snippet is rich can help attract visitors and boost sales.

Include reviews and ratings

As an e-commerce website, including reviews and ratings on your product pages, greatly increases the quality of your content. These reviews and ratings also help your customers in making decisions when making purchases.

By adding star ratings to your products, these can be easily included in the snippet displayed on the search result page.

Internal Site search and Filtered Page view

Within your website, do customers browse the catalog of products you have, or do they just bounce off. Optimize your site in a way to track and analyze the terms customers search for on the search bar of your website. If there are errors in the spelling or naming of products, you would want to fix that as it negatively affects the user experience on your website.

Ensure that the search filter is working well and that it helps visitors easily find items they are looking for. Optimize your website with canonical tags to prevent duplication of search results when filtered searches are made

Resolve 404 Errors, Warnings, and Redirects

Having errors such as Error-404 can create bad user experiences that can negatively affect your SEO ranking. 404 errors occur when a page cannot be found usually as a result of removing content, changing permalink, misspelling a link, or using an incorrect link.

To avoid this, ensure you use a 301 redirect when moving pages so your users do not land on an error page. This works well also if you are changing the website URL by redirecting the user from the old URL to the new one.

How you manage out-of-stock pages is also very important so the pages do not disappear when the products are exhausted. Keep these pages live with an “out of stock” note. Regular check to ensure that there are no broken links in the website should be done

Build high-quality links

A must-have part of SEO is backlinks. When other websites link back to your e-commerce website, it is an indication that your content can be trusted and affects your SEO ranking. When backed by other high authority websites, the search engine places your website higher on the search page.

While having backlinks is good, ensure that untrusted and spam websites do not link to your websites as this can bring down all your hard work.

Also, include internal links within your website to link other pages on your website. However, make sure that the anchor text you are linking from is relevant to the page being linked to

Optimize your website for mobile use

Changing times require that websites can no longer ignore mobile SEO. Websites that are mobile-friendly have the advantage of being easily ranked by the search engine over those that are not mobile-friendly. When building your website, check to ensure that it is easily responsive to mobile devices.

Improve website speed

No one wants to spend eternity loading a page. The average load time for e-commerce websites is about 6 seconds. If you could beat it down by all means do because improving the speed at which a page or the overall website loads affects SEO and bounce rate. To improve your site speed, reduce redirects and extra plugins that could take time to load.

When selecting a hosting and CDN service choose one guaranteed to run speedily. Also, make sure that the images are optimized or if you are including a video, try uploading it from an external source to reduce loading time. You should also pay attention to development resources and HTTP Requests.

Ensure your website can be crawled and indexed

If your website cannot be crawled and indexed by Google, there is no way it would be ranked at all. It is more like your website is invisible to the search engine hence cannot be displayed on any search result. Check in the Google Search Console to see if your website and all the pages in it are indexed and crawled by the search engine.

In doing this for an e-commerce website, make sure that you have optimization for on-page, product page SEO, and technical SEO.

Ensure website security

Keeping your website secure is also important so instead of using HTTP, consider using HTTPS. More than just security, HTTPS is important for SEO and loads faster than HTTP.

GMB Optimization for e-commerce sites

One way to optimize your e-commerce site is by using the free Google service, Google My Business. GMB works to ensure that your business is easily seen in search results on Google, YouTube, and Google Maps. While your business is an e-commerce site, attracting customers within your locality is also very important.

By optimizing your website for GMB, the search engine can easily crawl your business, the type of service offered in your location, as well as opening hours. You can optimize your e-commerce site for GMB by;

  • Providing relevant information about your business
  • Verify your GMB listing
  • List your goods and services making sure that quality photos or videos are uploaded
  • Respond to reviews or comments on your GMB listing promptly

GMB offers e-commerce business owners insight to customers or potential customers to help them understand how customers find listings and how customers react to their listings.

 

Ecommerce SEO Services

SEO despite its many parts is an effective way of growing your e-commerce site. Perhaps one reason you still struggle with increasing orders and growing revenue is the poor SEO strategy. We know that there are many things to do in getting a well-optimized website that ranks high on the search engine result. As such, there is a need for professionals to help.

Getting e-commerce SEO services from a professional not just takes the work from your hands but guarantees results increased visibility and orders. Our team is made up of experts skilled in developing eCommerce SEO services that would work well for your business. Beginning from searching out the perfect keyword for your business, we help you identify what really matters.

By creating a unique SEO strategy that suits your e-commerce store, products, and pages our professionals ensure that your users find your website easy to navigate. We give you reports on the SEO activities so you could monitor the success of the campaign.

 

To Wrap up

Ecommerce SEO involves using the knowledge of SEO to improve the search ranking for your business website. Websites with high ranks on the search result pages tend to have more visitors and a higher chance of having more revenue.

There are several things to include hence the extensive checklist presented here. Notwithstanding, for a more professional touch on your website and faster conversion, reach out to e-commerce SEO services.