Are you a local business owner in Kansas City who wants to ensure that his business website ranks on Google for its search keyword? If your answer to this question is yes, then this article is for you.
Let’s look at the first point on our list of local SEO checklists that you can use to optimize your website.
1. Create a Google Business Profile
Registering your business on Google by creating a “Google Business” profile does not take time and is one of the easiest tasks you can carry out to increase your business visibility in Google’s local search results.
When you give Google your business address while setting up your profile, they will send a card that contains a PIN which you can use to verify your business address to the address you supplied.
When that is done and after some days, you should see your business address on the Google map that Google displays when searchers in your area search for services similar to yours.
If your business has offices in different locations of Kansas City, remember to register them separately in Google Business as well (you can bulk upload them if the office locations are many).
Note: You must supply all the necessary information that Google requires when setting up your Google Business profile including opening hours, services, business category, products, etc. The more information Google has about your business, the more likely you are to rank on the first page of local search results.
Also, when entering your business information, Google will give you a list completion score. Endeavor to get the score up to 100% to get the full benefits.
2. Use the Right Keywords For Your Products and Services
It’s important to take note of the products and services’ descriptions on your website and ensure that it’s similar to or exactly what searchers are searching for in your locality.
For example, there’s no need for you to keep referring to ‘bikes’ on your website when local searchers are searching for ‘motorcycles’ in Kansas City.
To avoid making these errors, use a keyword research tool like Semrush to find out the most searched phrases for businesses like yours, and also how difficult it is to rank them locally.
This data can help you to identify the particular keyword which is a phrase that stands a chance of doing well for you in search results while describing your services as well. Once you get this phrase, you can use it to optimize your website content.
3. Optimize Your Website For Mobile
The majority of searches done on search engines now are done with mobile devices, and according to data from Hubspot, “61% of people who search with mobile are likely to contact a local business if their site is mobile-friendly.”
Also, Google ranks websites that do well on mobile too. If your site is not optimized for mobile, you might lose traffic when it comes to local SEO. So, ensure that your site is responsive on smartphones and loads swiftly on mobile devices.
To check this, you can run your website on “Google’s PageSpeed Insights Tool” or use “Google’s Mobile-Friendly Tool” to check your site’s performance on mobile devices.
4. Attach Your Location in Strategic Areas On Your Site
You should ensure that your website’s home page and other vital pages that contain information about your product or service reference your business office location.
You can do this in four strategic places:
- Title tag
- Body copy
- Meta description
- Relevant places in the URL.
It’s essential to note that each of these pages should have a specific copy on it because Google hates duplicate content.
5. Create Quality Content
Websites that contain informative and well-researched articles on topics that searchers are interested in always do well in search results, because the articles are always rich in keywords, making them match with varieties of other search queries.
Also, when you have quality content on your website, other website owners will create backlinks to it which will improve its ranking on search results.
6. Get Online Reviews
It’s crucial to encourage your customers to leave a review about your product or service. “Google Place IDs” is a great tool that you can use to direct your satisfied customers to a page where they can write a review.
These reviews will help to improve your ranking and increase the possibility of potential customers visiting your business location. Also, the stars that will appear when a customer writes a review will help your business to stand out on Google’s map results.
7. Use Backlinks
Backlinks (links from other websites to yours) that include your location in anchor text can help improve your website’s visibility in search results. This is because Google sees them as ‘votes’ for your website, and usually rewards sites that have other sites linking to them by ranking them higher in search results.
8. Submit Your Website to Local Directories
Submitting your website to quality local directories can greatly improve your site rank in search results. One of the benefits of doing this is that when Google is done indexing the directory entries and it turns out that the directory is highly valued, it may push the directory entry to a high position in search.
This transcends to getting maximum visibility for your local business through search results from other sites even when you are struggling to rank a particular URL on your website.
Note: Endeavor to use consistent contact details when submitting your business contact details to online directories because search engines always look for consistent NAP citations (name, address, and phone number), and when it notices different contact information, it will reduce your visibility in search results.
9. Get Local Online Coverage
Going to local news sites to get coverage for your content or business is also a way to improve your visibility in search results because many news sites can provide a backlink that will bring more traffic to your site.
10. Use Schema’s Geographic Markup Code
Adding schema’s (a collaboration between Google, Yahoo, Bing, and Yandex) code to your website will allow you to provide these search engines with the information they need to display more information about your website and understand your web content better, so they can provide a relevant search result.
All the points listed in this checklist can greatly improve your website ranking on the search results page when implemented well and correctly. Use them on your local business website in Kansas City to generate leads that can improve your business and increase sales.