SEO is a powerful weapon for promoting junk removal services. Companies that rely on paid search advertising, such as pay-per-click (PPC) ads, need to spend a lot of resources to appear on the first page.

SEO, however, only needs a routine check-in and a little updating to maintain a company’s position on Google’s first page of search results. Of course, you need to invest in SEO. But the results last long when compared to PPC ads.

In this post, we give you seven compelling reasons why you should go for SEO for promoting your junk removal company.

1. SEO Delivers Results for a Long Time

PPC ads are designed to drive traffic for a short period. They are primarily focused on driving people to your website within a short time frame. This type of advertising has an “End Date” when the campaign ends. On the other hand, SEO has a much longer lifespan and can provide benefits that last for years.

The amount of time, money, and resources spent on paid advertising is not worth the short-term benefits compared to SEO.

Also, do remember that advertising is a tricky game. With limited budgets, it is imperative to spend wisely and get the most out of every dollar spent to promote your junk removal services.

2. SEO is Cost-effective

The common perception is that SEO is an expensive and complicated process. Many people believe that the only way to rank high on Google and other search engines is to pay a company like Google and Bing to advertise their site. However, this isn’t the case at all. In fact, SEO is often less expensive than the PPC model.

When a company spends money on paid advertising, they are gambling (in a good way) that their ads will get clicked enough times to make the expense worth it. In contrast, by investing in SEO, a company can rank its website higher in organic search results without paying for any ad space.

3. SEO Gives You Free Traffic

Increasingly, companies realize that SEO can provide a cheaper and more reliable way to generate traffic than relying solely on expensive PPC campaigns. This is because SEO leads to more organic (and thus free) traffic. Paid ads may yield better initial results, but they also require much more upkeep (read money) to maintain their effectiveness.

There is no denying the fact that many businesses spend their advertising dollars on paid advertising methods such as PPC. However, the high cost of these ads combined with the decrease in effectiveness over time can make it difficult for businesses to keep up with their competitors (who invest in SEO).

4. SEO Instills Trust

Paid advertising methods such as PPC put ads in front of customers looking for specific keywords. It has been proven to be less trustworthy than organic SEO. Because we live in a world saturated with ads, it’s easy for customers to lose sight of what they’re seeking.

Also, paid advertising doesn’t always offer the most accurate representation of a business, and it can be difficult to distinguish from other ads. On the other hand, Search Engine Result Pages are considered genuine recommendations.

Not to mention that humans tend to trust recommendations more than a straightforward ad.

5. SEO Gives you Great ROI

In a competitive market, junk removal companies often need to find new and innovative ways to help promote their services. One way of doing so is through SEO that relies on natural ranking factors such as backlinks and social media presence.

The ROI for SEO can be greater than advertising methods such as PPC because it is not limited by the number of clicks, impressions, etc.

Since SEO relies on organic traffic, it can provide high-quality leads that are highly targeted. These factors make SEO an ideal medium for generating a phenomenal ROI.

6. SEO Can Position You as a Market Leader

Content marketing is a powerful strategy that can help businesses stand out in today’s competitive marketplace. Junk removal is an industry where relevant content can position you as a leader.

Say that your company has a blog post with information about “How to Dispose of Junk and the Environmental Impact of Doing so.” In that case, you can also include calls-to-action on your post to encourage people to contact you for more info about how they can get rid of their junk.

On the other hand, the PPC model does not provide much value to the audience but only shoves ads after ads down the throat.

7. SEO Drives Targeted Traffic

Lead quality is always a hot topic in the digital world. It fires up marketers’ imaginations to think about how they can use online to score high-quality, relevant leads. One way they can do this is by focusing on the needs of their target market. And SEO allows you to do it, but not PPC ads.

By addressing the problems of your target audience, a junk disposal company can attract audiences who are more likely to be interested in your services.

Please understand that SEO takes time and effort, but it can provide a never-ending stream of potential customers. PPC ads can also be a great way to drive traffic, but often, the quality of traffic isn’t as high as that generated by SEO.

The post Why SEO (Not PPC) is the Best Choice for Junk Removal Companies appeared first on Kansas City Local SEO, Google My Business Optimization Services.

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Search engine optimization (SEO) is the process of getting high-ranking in search engines such as Google and Bing. It works well for all businesses and even niche industries like garage door manufacturing.

SEO is a crucial part of making money online, and is the primary method used to get leads, or people who have an interest in your product or service. Let’s take a look at important SEO KPIs in the niche.

1. Search Rankings

One of the first things you should note is search rankings for your keyword profile. Keyword rankings form a foundation for your website to perform well on searches. The better your keywords rank, the more effective your SEO is. This is especially true for a niche like a garage door company.

There are many things you need to do to ensure you are maximizing the potential of your site. Your web pages need to have high-quality content and the right keyword density for each page to rank high in search results. It’s also important to keep up-to-date with all of Google’s changes and updates.

2. Organic Traffic

Another critical KPI for businesses is organic traffic. Organic traffic is a count of people who visit your website organically. Meaning they did not click paid ads or other platforms. Rather they got to know your website through organic methods like social media or word of mouth. The logic is simple – the more people are interested in your website, the more chances you have to sell products.

The importance of having high organic traffic can’t be stressed enough. When you’re in the top 3 organic search results, you’ll receive over 40% more clicks than your competitors. This means you’ll be making more money from every single customer. That’s why having high organic traffic is crucial to any online business.

3. Backlink Profile

Backlinks have been a time-tested part of the SEO experience. When a website links back to your website, it is referred to as a backlink. Search engines usually assign rankings based on how high authority your backlink profile is. This means that you need to focus on building a powerful backlink profile for your website.

You can use your backlinks to help your website rank for many keywords. Google looks at a variety of factors when evaluating backlinks. These include whether a page is trustworthy, relevant to the topic being discussed, and how many other pages link to it. Backlinks also tell other sites about your authority on a specific subject.

4. Organic CTR

CTR is a good way to gauge your website’s success and whether or not it’s successful at converting people into customers. If your goal is to drive traffic to your site, then CTR should be high. But as we said, it’s also a key performance indicator (KPI) for your marketing efforts. The higher the CTR, the more money you’ll make by sending people to your site.

A new report published by SEMRush found that the top-performing keywords have a higher organic click-through rate. This means that if you were to run a campaign targeting these keywords, you are more likely to see a conversion. You can also find the most searched terms by analyzing your competitors’ backlinks. Inspect the links they’re using to get to their page.

5. Bounce Rate

Bounce rate measures the percentage of site visitors who leave your website within the first few seconds after landing. Bounces are essential “clicks” that never lead to any action. A high bounce rate indicates that your website isn’t doing its job. It’s an important statistic to keep an eye on when it comes to SEO. Bounce rate is an important KPI as search engines keep track of it for ranking.

It is key to your success to ensure that your website’s bounce rate is low. It’s a good idea to make sure that your content and design elements aren’t the cause of a higher bounce rate. If a user’s experience on your website is bad enough, they might just “bounce.” They would rather leave than stay on your site and read your content.

6. Content Length

When people think about SEO rankings, the number one metric that comes to mind is content length. The assumption is that there will be more search results if there is more content. However, the reality is more nuanced than this. The answer is not quite so simple. It is important to be flexible with the content length depending on the type of content. A Facebook post doesn’t need to be super long. On the other hand, a blog post should offer value to your readers.

If you’re looking to grow your organic traffic, the best tip you can get is to write longer posts. The reality is that a lot of websites are writing short-length content. In fact, on average, content on websites is around 2000 words. This can lead to improved rankings and better traffic numbers for a website.

7. Page Loading Speed

Page loading speed has gained importance over a while. Today, loading speed is an important ranking signal for a website. The top results for any searches are usually the quickest loading websites in a niche. This is critical to the success of your business website.

Consider the fact that almost 30% of people will leave your website if the page load is slower than 3 seconds. You’ll quickly understand the importance of ensuring that your website is optimized for speed. Even if you don’t care about conversion rate, user experience, or brand value, it’s important to ensure that your site is accessible and usable.

The post Which SEO KPIs should You measure for your Garage Door Company Website? appeared first on Kansas City Local SEO, Google My Business Optimization Services.

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Local Search Engine Optimization is the strategy used in boosting your business’s presence in local search to draw in additional clients.

Lots of guides explain how to perform local SEO from the beginning to the end on your website. But these guides can sometimes prove to be tasking since SEO is intricate itself.

So, in this article, I’ll keep things simple and show you eight tips to improve your local SEO rankings in Kansas City. In summary, they include:

• Optimize local landing pages
• Conduct local keyword research
• Obtain local citations and links
• Reclaim lost links
• Keep your site healthy
• Get reviews
• Claim your Google Business Profile
• Feature on local list posts

1. Claim Your Google Business Profile

This is for business owners who have unclaimed Google Business Profile. This is local listing information about your business that is available online. These steps should help you;

• Go to Google My Business
• On the Google My Business page, click on “Manage now”.
• Then log in to your “Google Account”.
• Once you’ve logged in, search for the name of your business.

Results will pop up, do ensure that you choose the correct business. If your business does not show up when you search for your business name, click on the option to add your business and obey the instructions.

• Once chosen, click on “Manage now”.

Note: When you search for your business name, you might be asked to review your business and confirm before you manage.

What Optimizations Should You Make After Claiming Your Google Business Profile?

After claiming your Google Business Profile in Kansas City, here are five important optimizations you should make to improve your local SEO;

● Choose The Right Business Type

Google separates businesses into service-area, storefront, and hybrid businesses.

If you run a business that serves customers at the business address only, let’s take for example; a salon, ensure to set only your address and leave the service area empty.  If you run a business that is into home delivery services, ensure you clear the address and set your service areas instead. If your business serves both ensure you add both.

● Add Your Website

You must add your business’s website address on your Google Business Profile. This will help provide customers and clients with more information on what they need to know about your business.

● Add Your Business Hours

It is always important to list your accurate business hours to avoid confusing your customers.  Also, remember to include holidays so that customers can know if you open during the holiday periods.

● Choose The Category That’s Right For Your Business

You have lots of business category options. Some of them are similar, however, take your time to go through the options and choose the one that fits your business the most.

● Add Photos

According to Google, businesses with photos have an increased number of requests by about 42% and more website clicks by about 35%. Do make sure to add photos of your business as they help improve your local SEO.

2. Optimize Local Landing Pages

If you find out that people often look online for the particular product or service you offer, you need to develop specific landing pages for them.

This makes it easier for customers to see your products and services and also improves your Local SEO ranking.

When optimizing landing pages, include only the keywords that matter to searchers and avoid keyword stuffing. Also, include any important information about the services you offer on your landing pages.

3. Reclaim Lost Links

One major known Google ranking factor is ‘backlinks’, but they can prove very difficult to build.

You can perform this action by reclaiming the links to the pages on your site that are no longer in existence.

You can do that by following these steps;

• Fill in your domain in Site Explorer
• Click on the Best by links report
• Include a “404 not found” HTTP filter
• You can then redirect those URLs to their new locations.

4. Get Featured On Local Lists Posts

No matter how obscure a product or service is, you can get “best of” lists for it.

It is important for your business to get featured on lists like this because they also get you backlinks. Backlinks also help you rank higher in Google.

5. Perform Local Keyword Research

You should understand how local customers search for the services your business offers. If you understand your customers better, then you are more likely to understand how this is done. It is however still crucial to perform keyword research so that you can expand your scope and reach.

6. Get Local Citations And Links

Local citations are statements about your address, business name, and phone number online. In a study carried out by Moz in 2018, local citations were selected as the fifth most significant factor for local queries.

Although business owners see them as less important, they are still worth getting because not only do they help people find your business, they also help you rank.

7. Keep Your Site Healthy

An unhealthy site can result in lots of SEO issues. Google’s inability to find, understand, crawl, and index your content will give you lots of problems.

Ensure your site is healthy. There are lots of online tools available for you to perform this task.

8. Get Reviews

According to Bright Local’s study carried out in 2020, reviews are said to be the second most important map ranking factor. Google also says that “high-quality, positive reviews from your customers can improve your visibility.”

This can increase the likelihood of a customer leaving a review, one of such ways is to provide them with satisfactory services.

In Essence

The most important aspect of local SEO is acknowledging, optimizing, and attracting positive reviews for your Google Business Profile. This will help you gain more exposure from Google’s search results. To rank higher in Google’s organic results in Kansas City, you need to focus more on traditional SEO which involves all that has been discussed earlier on in this article.

The post 8 Tips to Improve Local Rankings Using Local SEO appeared first on Kansas City Local SEO, Google My Business Optimization Services.

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In this article, you will see the reason why local SEO is important for small business owners and why new marketing strategies like local SEO have taken over the market, reducing the need for business owners to keep using the defunct and traditional style of marketing.

Is Local SEO Important For Small Businesses?

Yes! Local SEO in Kansas City is important for small businesses because it helps small business owners to create user-friendly, fast, and robust websites that are responsive and easily navigated on mobile, and can also rank higher on SERP (Search Engine Result Pages), which will, in turn, bring potential customers that are likely to purchase to their website.

For example, when you open Google Chrome on your phone and type “best jewelry shop” into the search bar, what do you see?

The results are not necessarily the best jewelry shops in the world but are most likely local jewelry shops in your city or locality that are close to where you are at the moment. That’s the power and benefits of local SEO.

How Can Small Businesses Improve Using Local SEO?

You can improve your business using local SEO by:

1. Setting Up Google My Business Profile

You can submit your business information to Google Maps and Google Search by creating a Google My Business profile. In addition to that, having a Google My Business profile enables you to be in touch with customers through Google Posts, make updates about your working hours, and even monitor reviews on Google.

2. Listing the Business in Online Local Directories

You can set up local business listings in major online business directories and search engines like Bing Places, Google My Business, Facebook, etc, to make it easier for search engines to note that your business data is correct and that your business is legal.

Note: Keep your business data consistent and accurate across all platforms to avoid being penalized by Google.

3. Being Consistent With Responding to Reviews

Creating time to respond to online reviews will show your customers that you care about them and it can be a good signal for ranking in local search. Even though getting more reviews may take time and effort, be ready to respond to every one of them once they start coming, regardless of being positive or negative.

4. Creating Consistent and Accurate Local Citations

Local citations like a local business listing are places where your business details like address, name, and phone number are stated online. Ensure that your business information is accurate and used consistently no matter where you are adding them on the web because it will help search engines to verify and trust your data.

Importance of Local SEO For Small Business Owners

Almost half of all queries done on Google today are local searches, and when a searcher performs a normal daily search, there’s a higher probability that Google will show nearby local businesses.

What is the importance of that to small businesses? Well, according to data from Google, from 2017 to 2019, the searches that included the phrase “near me” increased by more than 800%. In a bid to meet the needs of searchers, Google began to show results on search result pages according to the locality and geography of the searcher.

This means that if your business or office is situated close to where a user is doing a search, then your business is more likely to be found on the first page of search results.

In addition to improved visibility on SERPs, here are other things that local SEO can do for your business:

1. Bring Your Business Closer to Local Customers

More than 73% of people who search online for a business visit a store within their location. So, if your business always shows up in Google maps or local search results, then your chances of making new sales and getting recurring customers are high.

2. Bring More Quality Website Traffic

Local search can help to block searchers who might not contact you or make a purchase after searching. It is not because search engines are intentionally blocking businesses from potential clients, but because they want to show relevant results to these searchers based on their intent and geography.

So, someone who is 60 miles away from your business location might not see your shop website show up in search, but someone who’s a mile away will, because he’s within your locality and is more likely to walk into your shop to make a purchase or use your services.

3. Reach Potential Customers Who are Ready to Make a Purchase

According to data from Google, 80% of local searches done with a smartphone end with the searcher making a purchase or paying for a service. This is because local SEO brings relevant businesses to the front of potential customers at the exact time they are searching, making them more likely to buy or even seek additional information.

4. Bring Cost-Efficient Marketing Option

Even though it takes time and effort to manage business data submitted to online directories, you can use free tools like ‘Facebook’ and ‘Google My Business’ to set up local business listings throughout the web, which makes local SEO in Kansas City a preferable option for online advertisements.

Final Words

Utilize local SEO services in Kansas City, by using them to boost and improve your business before your competitors catch up.

If you don’t know how to make use of local SEO, there are a lot of articles about that online where you can get knowledge from, or you can hire a local SEO agency in Kansas City with industry insight and expertise to evaluate your site, analyze your company goals and local online presence, and then develop a strategy that you can use to generate leads and increase sales locally.

The post Why Local SEO Is Important For Small Business Owners appeared first on Kansas City Local SEO, Google My Business Optimization Services.

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Are you a local business owner in Kansas City who wants to ensure that his business website ranks on Google for its search keyword? If your answer to this question is yes, then this article is for you.

Let’s look at the first point on our list of local SEO checklists that you can use to optimize your website.

1. Create a Google Business Profile

Registering your business on Google by creating a “Google Business” profile does not take time and is one of the easiest tasks you can carry out to increase your business visibility in Google’s local search results.

When you give Google your business address while setting up your profile, they will send a card that contains a PIN which you can use to verify your business address to the address you supplied.

When that is done and after some days, you should see your business address on the Google map that Google displays when searchers in your area search for services similar to yours.

If your business has offices in different locations of Kansas City, remember to register them separately in Google Business as well (you can bulk upload them if the office locations are many).

Note: You must supply all the necessary information that Google requires when setting up your Google Business profile including opening hours, services, business category, products, etc. The more information Google has about your business, the more likely you are to rank on the first page of local search results.

Also, when entering your business information, Google will give you a list completion score. Endeavor to get the score up to 100% to get the full benefits.

2. Use the Right Keywords For Your Products and Services

It’s important to take note of the products and services’ descriptions on your website and ensure that it’s similar to or exactly what searchers are searching for in your locality.

For example, there’s no need for you to keep referring to ‘bikes’ on your website when local searchers are searching for ‘motorcycles’ in Kansas City.

To avoid making these errors, use a keyword research tool like SEMrush to find out the most searched phrases for businesses like yours, and also how difficult it is to rank them locally.

This data can help you to identify the particular keyword which is a phrase that stands a chance of doing well for you in search results while describing your services as well. Once you get this phrase, you can use it to optimize your website content.

3. Optimize Your Website For Mobile

The majority of searches done on search engines now are done with mobile devices, and according to data from Hubspot, “61% of people who search with mobile are likely to contact a local business if their site is mobile-friendly.”

Also, Google ranks websites that do well on mobile too. If your site is not optimized for mobile, you might lose traffic when it comes to local SEO. So, ensure that your site is responsive on smartphones and loads swiftly on mobile devices.

To check this, you can run your website on “Google’s Page Speed Insights Tool” or use “Google’s Mobile-Friendly Tool” to check your site’s performance on mobile devices.

4. Attach Your Location in Strategic Areas On Your Site

You should ensure that your website’s home page and other vital pages that contain information about your product or service reference your business office location.

You can do this in four strategic places:

1. Title tag
2. Headings
3. Body copy
4. Meta description
5. Relevant places in the URL.

It’s essential to note that each of these pages should have a specific copy on it because Google hates duplicate content.

5. Create Quality Content

Websites that contain informative and well-researched articles on topics that searchers are interested in always do well in search results, because the articles are always rich in keywords, making them match with varieties of other search queries.

Also, when you have quality content on your website, other website owners will create backlinks to it which will improve its ranking on search results.

6. Get Online Reviews

It’s crucial to encourage your customers to leave a review about your product or service. “Google Place IDs” is a great tool that you can use to direct your satisfied customers to a page where they can write a review.

These reviews will help to improve your ranking and increase the possibility of potential customers visiting your business location. Also, the stars that will appear when a customer writes a review will help your business to stand out on Google’s map results.

7. Use Backlinks

Backlinks (links from other websites to yours) that include your location in anchor text can help improve your website’s visibility in search results. This is because Google sees them as ‘votes’ for your website, and usually rewards sites that have other sites linking to them by ranking them higher in search results.

8. Submit Your Website to Local Directories

Submitting your website to quality local directories can greatly improve your site rank in search results. One of the benefits of doing this is that when Google is done indexing the directory entries and it turns out that the directory is highly valued, it may push the directory entry to a high position in search.

This transcends to getting maximum visibility for your local business through search results from other sites even when you are struggling to rank a particular URL on your website.

Note: Endeavor to use consistent contact details when submitting your business contact details to online directories because search engines always look for consistent NAP citations (name, address, and phone number), and when it notices different contact information, it will reduce your visibility in search results.

9. Get Local Online Coverage

Going to local news sites to get coverage for your content or business is also a way to improve your visibility in search results because many news sites can provide a backlink that will bring more traffic to your site.

10. Use Schema’s Geographic Mark-up Code

Adding schema’s (a collaboration between Google, Yahoo, Bing, and Yandex) code to your website will allow you to provide these search engines with the information they need to display more information about your website and understand your web content better, so they can provide a relevant search result.

In Summary

All the points listed in this checklist can greatly improve your website ranking on the search results page when implemented well and correctly. Use them on your local business website in Kansas City to generate leads that can improve your business and increase sales.

The post 10-Point Local SEO Checklist to Optimize Your Website appeared first on Kansas City Local SEO, Google My Business Optimization Services.

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Have you always wanted to know the benefits of local SEO services to your business? Or have you always wondered what businesses who optimized their site for local SEO stand to benefit? If your answer to any of these questions is yes, then this article is for you.

In this article, you will see what local SEO is, and the numerous benefits it can bring to your business.

What is Local SEO?

Local SEO is a type of SEO that aids the growth of small and medium-sized businesses. It is a technique that can help your business to rank higher on search engines.

A local SEO campaign can help you target the audience in your locality and turn them into potential customers.

For example: if you own a car repair shop and a website tailored for your business, whenever people in your locality search for “car repair shops near me”, your business site will show up in the search results page if it is optimized for local SEO.

Benefits of Local SEO

Some of the advantages of local SEO to your business are as follows:

1. Improved Website Traffic

Every business thrives on traffic including the local ones. Whether you run a big firm or a car repair shop down the street, you will get leads consistently if your business has a site that is optimized for local SEO.

Optimizing your website for local SEO in Kansas City will keep your focus on local potential customers who will visit your website and also come physically to your business office to meet you. Targeting people within your locality will redirect traffic to your website which will lead to an increase in sales.

2. Good Conversion Rates

One of the numerous benefits of optimizing your website for local SEO is that it will improve your conversion rate and generate sales for you by driving potential customers to your site.

Posing as an expert in your locality when local customers are ready to buy can greatly improve the chances of your website becoming where they always go whenever they want to patronize the services you render or buy a product you sell.

3. Less Cost for Ads

Since local businesses target a local audience, they use more advertising channels like local TV advertisements, banners, etc, which costs a lot of money. But you can save more just by optimizing your website for local SEO.

It is a known fact that over 80% of searchers who use smartphones select the ‘near me’ option when looking for a particular business or service. So you can reduce your ad costs just by making sure that your site is optimized for local SEO.

4. Consistent Growth in Business

Continuous business growth is one of the benefits of optimizing your site for local SEO because it can help you to generate traffic to your website while also improving search engine results and increasing sales as well.

More potential customers transcend to more sales which will result in tremendous business growth. If you want to improve your business and generate more traffic and sales, spending time and money on local SEO initiatives is a good place to start.

5. Website Optimization for Mobile

Optimizing your site to be mobile-friendly is one of the ways you can increase sales and generate traffic to your site because mobile devices are easier to use and it is used for the majority of online purchases.

With that in mind, it is essential for business owners to optimize their websites to become mobile-friendly and responsive, even to tablets as well. The main aim of site optimization is to ease its navigation process, and once a user is satisfied with your site’s performance, then he is more likely to take an action by purchasing your product or paying for your services.

6. Gain More Online Local Reviews

According to research done by Bright Local, 87% of searchers check online reviews before they patronize local businesses either by purchasing a product or paying for a service. If you offer a quality service or sell a quality product, your customers will love to give good reviews which will help to bring more clients.

But it cannot be done if your business website is not optimized for local SEO. By optimizing your site for local SEO, you can get more honest customer reviews, and responding to customers’ feedback provided by them will help your website rank higher on search engines because Google views it as a sign of a good customer experience.

7. Stay Ahead of Competitors

If you have local SEO in Kansas City, you will stay ahead of your competitors who still rely on traditional methods. For example, various businesses are selling the same product, but one makes use of local SEO while others don’t. Without a doubt, searchers will always go for the business that ranks higher on the Search Engine Result Page (SERP)  because buyers would always love to explore the product they are buying fully.

And since search engines are where they do all their search, they will pick the product that appears first on the search result page without any guess. Therefore, implementing local SEO on your business website will give you a long-term edge that will make you stand out and stay ahead of your business competitors.

8. Lasting Rankings

One advantage of local SEO over old marketing is that you will get a search engine ranking that will last longer instead of the conventional traditional marketing strategy where you waste a lot of money weekly trying to increase sales.

Just optimize your business website for local SEO once and keep tweaking the keywords and dynamic parts at intervals and you will keep reaping the numerous benefits continuously.

9. Improved Visibility

When you bring your business online and optimize your business website for local SEO, it will show up once a searcher within your locality enters a keyword related to your business in the Google search button to search. This will greatly improve your visibility in local search results and Google maps.

Conclusion

Regardless of your type of business, local SEO can help your business to gain more visibility in your locality. As a business owner, you can experiment and engage your potential clients by providing them with quality offers and taking full advantage of their reviews to improve and generate traffic and sales for your business.

Go ahead and optimize your site with local SEO tips in Kansas City so you can enjoy all the above-listed benefits.

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New Google My Business Reporting from G Map Pros

Do you ever get into your Google My Business account and when looking at the Insights say, “I wish I knew what this meant for my business.”?  At G Map Pros we give you analytics and data that comes from the Google My Business API, but we deliver it to you in a way that you can see measurable analytics to know what it can actually mean to your business. What this video as Kyle goes through the normal reporting you get in your Google My Business account vs what you see with G Map Pros reporting.

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Google My Business is one of the most powerful SEO strategies a business can use to improve their local search rankings. It is also a great way to connect online with potential customers and clients. Since its beginning, Google has worked hard to provide new features to help local businesses. One of the more recent of these features id the use of GMB posts.

Posts on your GMB listing in the business’ Knowledge Panel. When a visitor clicks on the post it expands into a larger box to grab the users attention and increase your click through rate.

Some tips when creating a post that will overall help your GMB listing performance:

• Keep your posts clean and concise. 80-100 word posts are whats recommended, but if you use the full 300 words keep in mind that not all of the description will be displayed.
• Make sure to keep keywords and important information towards the beginning of the paragraph. This helps with Search Engine Optimization.
• Stick to images without text in them in case the image gets cutoff.
• 750 x 750 px is the recommended size for images and cant be smaller than 250 x 250 px.
• Make sure the landing page you’re sending your customers to is relevant to the post and meets the potential customer’s expectations.

 The knowledge panel of your listing takes up a lot of the page when users search for your business. Use this as an opportunity to create great, engaging posts that grab your viewer’s attention.

Your GMB post speaks directly to your viewer so make sure your message is worthwhile. Do not waste your post space with hashtags as this doesn’t help your listing’s SEO, and looks spammy to the viewer. Instead focus on good information that would be valuable to the reader.

Scheduling and Timing

Timing and scheduling are important when it comes to posting. By creating a scheduling plan you can ensure you are consistently adding content to your listing.

The timing is relevant for other posts like events or upcoming promotions. If for example, you’re having a Veteran’s Day sale, it would be a good idea to publish your post a week before the promotion to make sure you get plenty of attention before the promotion occurs.

Get Creative with Images

 If you have a design team, get them involved on creating content for your posts. Use your teams to create an eye grabbing product image. Out wow the competition by making your contact more than just a typical camera taken image. Set up proper areas to take great images, utilize proper lighting and use image editing software if you need to.

If you do not have a design team Google is there to help. Google’s Small Thanks with Google helps small businesses use reviews to create design materials you can download and use on your GMB posts and even social media.

Even though your posts aren’t active after 7 days, they will still be visible in a carousel format where viewers still see your awesome images.

Content Selection

Along with your images, your content is also important. Sometimes it is hard to come up with ideas for what types of content to post. Some quick ideas to get you started:

• Highlight one of your favorite employees and what makes them stand out.
• Mention upcoming trade shows or events your business is participating in.
• Highlight a new product or a product that has a special offer.
• Run a contest or giveaway and promote it in a post.

The possibilities are endless. The biggest component is staying relevant to your brand and building your business. Content can be awesome but if it is off the wall than it wouldn’t benefit you or your business.

Track Your Posts

Your GMB Dashboard is a good starting point to track to activity of your posts but its also a good idea to use custom URLs with Google Analytics to track deeper information and find trends between the types of posts you publish. Some types of posts or keywords could perform better than other and information like this is important in connecting with your users.

Tracking your posts can help you with finding how customers search for your business, actions they’ve taken on your page, where customers view your business as well as other information like how many views you have on photos.

Conclusion

All of these factors can help your business be more successful and benefit your SEO. Be sure to create great quality content and images to really grab your viewers attention. Always take advantage of the tools that are available to you. Always learn more about the importance of GMB.

The post Win Over Your Customers with GMB Posts appeared first on Kansas City Local SEO, Google My Business Optimization Services.

The post Win Over Your Customers with GMB Posts appeared first on Kansas City Local SEO, Google My Business Optimization Services.