Search engine optimization (SEO) is the process of getting high-ranking in search engines such as Google and Bing. It works well for all businesses and even niche industries like garage door manufacturing.
SEO is a crucial part of making money online, and is the primary method used to get leads, or people who have an interest in your product or service. Let’s take a look at important SEO KPIs in the niche.
1. Search Rankings
One of the first things you should note is search rankings for your keyword profile. Keyword rankings form a foundation for your website to perform well on searches. The better your keywords rank, the more effective your SEO is. This is especially true for a niche like a garage door company.
There are many things you need to do to ensure you are maximizing the potential of your site. Your web pages need to have high-quality content and the right keyword density for each page to rank high in search results. It’s also important to keep up-to-date with all of Google’s changes and updates.
2. Organic Traffic
Another critical KPI for businesses is organic traffic. Organic traffic is a count of people who visit your website organically. Meaning they did not click paid ads or other platforms. Rather they got to know your website through organic methods like social media or word of mouth. The logic is simple – the more people are interested in your website, the more chances you have to sell products.
The importance of having high organic traffic can’t be stressed enough. When you’re in the top 3 organic search results, you’ll receive over 40% more clicks than your competitors. This means you’ll be making more money from every single customer. That’s why having high organic traffic is crucial to any online business.
3. Backlink Profile
Backlinks have been a time-tested part of the SEO experience. When a website links back to your website, it is referred to as a backlink. Search engines usually assign rankings based on how high authority your backlink profile is. This means that you need to focus on building a powerful backlink profile for your website.
You can use your backlinks to help your website rank for many keywords. Google looks at a variety of factors when evaluating backlinks. These include whether a page is trustworthy, relevant to the topic being discussed, and how many other pages link to it. Backlinks also tell other sites about your authority on a specific subject.
4. Organic CTR
CTR is a good way to gauge your website’s success and whether or not it’s successful at converting people into customers. If your goal is to drive traffic to your site, then CTR should be high. But as we said, it’s also a key performance indicator (KPI) for your marketing efforts. The higher the CTR, the more money you’ll make by sending people to your site.
A new report published by SEMRush found that the top-performing keywords have a higher organic click-through rate. This means that if you were to run a campaign targeting these keywords, you are more likely to see a conversion. You can also find the most searched terms by analyzing your competitors’ backlinks. Inspect the links they’re using to get to their page.
5. Bounce Rate
Bounce rate measures the percentage of site visitors who leave your website within the first few seconds after landing. Bounces are essential “clicks” that never lead to any action. A high bounce rate indicates that your website isn’t doing its job. It’s an important statistic to keep an eye on when it comes to SEO. Bounce rate is an important KPI as search engines keep track of it for ranking.
It is key to your success to ensure that your website’s bounce rate is low. It’s a good idea to make sure that your content and design elements aren’t the cause of a higher bounce rate. If a user’s experience on your website is bad enough, they might just “bounce.” They would rather leave than stay on your site and read your content.
6. Content Length
When people think about SEO rankings, the number one metric that comes to mind is content length. The assumption is that there will be more search results if there is more content. However, the reality is more nuanced than this. The answer is not quite so simple. It is important to be flexible with the content length depending on the type of content. A Facebook post doesn’t need to be super long. On the other hand, a blog post should offer value to your readers.
If you’re looking to grow your organic traffic, the best tip you can get is to write longer posts. The reality is that a lot of websites are writing short-length content. In fact, on average, content on websites is around 2000 words. This can lead to improved rankings and better traffic numbers for a website.
7. Page Loading Speed
Page loading speed has gained importance over a while. Today, loading speed is an important ranking signal for a website. The top results for any searches are usually the quickest loading websites in a niche. This is critical to the success of your business website.
Consider the fact that almost 30% of people will leave your website if the page load is slower than 3 seconds. You’ll quickly understand the importance of ensuring that your website is optimized for speed. Even if you don’t care about conversion rate, user experience, or brand value, it’s important to ensure that your site is accessible and usable.