The Google search engine offers you hundreds of pages as a response to any query. Most users do not look beyond the first two pages of SERPs. Garage door company owners are experimenting with different digital marketing tactics to improve their local rankings on the SERPs.

This article will discuss 7 proven SEO techniques for better rankings on the SERPs.

1. An Up-to-date Google My Business Profile

 A well-maintained Google My Business profile for your garage door company can boost your local rankings on SERPs. A GMB profile of your garage door company can lead your potential prospects to your business website. They could avail of your services.

Let’s look at some tips on how to maintain a GMB profile to rank better on SERPs.

• • Provide useful business information such as business hours, NAP, and location details.
  • Post valuable pictures of your products and services.
  • Attend to the queries and reviews posted by visitors and your customers.

A GMB profile can boost your customer engagement and market reputation as the leading garage door company.

 2. Keyword Research and Application

 Keywords are phrases and words that your prospects might use while searching for a garage door company on a search engine. Understanding these keywords and using them to your advantage will help your business rank better on the local SERPs.

Short-tail keywords are usually generic words such as ‘Garage Door.’ Long-tail keywords are specific phrases related to a business, such as ‘Local Garage Door Companies.’

Let’s look at some of the tools available to research and manage keyword strategy.

• • Google Search Console is an excellent tool to find trending keywords for garage door companies in your area.
  • Google Keyword Planner is a free tool to manage keyword strategy for your garage door company.

 3. Take Advantage of Social Media Platforms

 Social media platforms are a powerful yet underutilized means to boost the market rankings of a business on Local SERPs. You can invest in Facebook Ad campaigns to promote your garage door business.

Social media giants such as Facebook and Instagram can accelerate your growth as a brand in the market. Make a Facebook business page for your garage door company to connect with millions of potential prospects.

A successful Ad campaign will create buzz and attract necessary audience attention to your brand. You can mention your social media handles under your Google My Business listing to drive more organic visitors to your business website.

Google will rank your garage door business website higher on the local SERPs due to your popularity on Social media platforms and mentions.

 4. Acquire High-traffic Backlinks and Citations

 Google search engine algorithm ranks websites through quality backlinks and citations. High-quality backlinks can popularize your garage door company among your target audience. The presence of high-quality external links makes your business website an authority in the garage door market.

So let’s look at some of the tips to acquire high-quality backlinks and citations for your garage door website. 

• • Guest blogging on high-traffic websites is the easiest way to acquire quality backlinks.
  • Using YouTube influencers to create content for your garage door company can get you a quality video link.

 Google will rank your website higher if it has more backlinks and mentions from authority websites.

 5. Internal Linking is as Important as External Linking

 Yes, internal linking is just as important as external backlinks. Internal linking engages your website visitors and converts them into your potential customers. A website with more on-page internal links ranks better than websites with only external links.

Let’s look at some of the internal linking tools for garage door websites to rank better on local SERPs.

• • Link whisper is a tool to create engaging internal links to increase customer engagement.
  • Interlinks Manager is a platform to manage all the internal links on your garage door website.

Internal linking boosts what backlinks offer to your garage door company. Hence, use it as well to rank better on local SERPs.

6. Optimize Your Business Website

 An easy-to-navigate business website engages more visitors than a dull and dormant one. Website optimization gives enhanced user experience to both visitors and customers. As a garage door company, website optimization will allow you to convert potential prospects into actual organic customers of your business.

Let’s look at some of the tips to optimize your garage door business website.

• • Have an easy-to-use user interface for your website to drive more target audiences.
  • Create relevant and engaging on-site content to engage more visitors.
  • Optimize your website’s page load speed by caching the high-traffic pages.
  • Have a review section on-site. Address genuine customer reviews and queries.

 Google will rank your garage door website better than your market competitors if you optimize your business website.

 7. Images and Videos are Important Assets

 Images and videos have a higher impact on user search intent than mere words. Use this advice as leverage to rank better on local SERPs. Upload high-quality photos such as different options for garage doors on your business website. It will influence the buying intent of your visitors.

Make sure you tag business-relevant pictures, videos, and animations properly in the ‘alt text’ field. Search engine algorithm might not see your images, but it indeed can read the alt text. Websites with pictures and animations tend to rank higher on the local SERPs.

Make sure you post business-relevant pictures under Google My Business listing to rank better for your garage door company.

The post 7 Advanced SEO Techniques to Follow for Your Garage Door Company Website appeared first on Kansas City Local SEO, Google My Business Optimization Services.

The post 7 Advanced SEO Techniques to Follow for Your Garage Door Company Website appeared first on Kansas City Local SEO, Google My Business Optimization Services.

Google My Business is one of the most powerful SEO strategies a business can use to improve their local search rankings. It is also a great way to connect online with potential customers and clients. Since its beginning, Google has worked hard to provide new features to help local businesses. One of the more recent of these features id the use of GMB posts.

Posts on your GMB listing in the business’ Knowledge Panel. When a visitor clicks on the post it expands into a larger box to grab the users attention and increase your click through rate.

Some tips when creating a post that will overall help your GMB listing performance:

• Keep your posts clean and concise. 80-100 word posts are whats recommended, but if you use the full 300 words keep in mind that not all of the description will be displayed.
• Make sure to keep keywords and important information towards the beginning of the paragraph. This helps with Search Engine Optimization.
• Stick to images without text in them in case the image gets cutoff.
• 750 x 750 px is the recommended size for images and cant be smaller than 250 x 250 px.
• Make sure the landing page you’re sending your customers to is relevant to the post and meets the potential customer’s expectations.

 The knowledge panel of your listing takes up a lot of the page when users search for your business. Use this as an opportunity to create great, engaging posts that grab your viewer’s attention.

Your GMB post speaks directly to your viewer so make sure your message is worthwhile. Do not waste your post space with hashtags as this doesn’t help your listing’s SEO, and looks spammy to the viewer. Instead focus on good information that would be valuable to the reader.

Scheduling and Timing

Timing and scheduling are important when it comes to posting. By creating a scheduling plan you can ensure you are consistently adding content to your listing.

The timing is relevant for other posts like events or upcoming promotions. If for example, you’re having a Veteran’s Day sale, it would be a good idea to publish your post a week before the promotion to make sure you get plenty of attention before the promotion occurs.

Get Creative with Images

 If you have a design team, get them involved on creating content for your posts. Use your teams to create an eye grabbing product image. Out wow the competition by making your contact more than just a typical camera taken image. Set up proper areas to take great images, utilize proper lighting and use image editing software if you need to.

If you do not have a design team Google is there to help. Google’s Small Thanks with Google helps small businesses use reviews to create design materials you can download and use on your GMB posts and even social media.

Even though your posts aren’t active after 7 days, they will still be visible in a carousel format where viewers still see your awesome images.

Content Selection

Along with your images, your content is also important. Sometimes it is hard to come up with ideas for what types of content to post. Some quick ideas to get you started:

• Highlight one of your favorite employees and what makes them stand out.
• Mention upcoming trade shows or events your business is participating in.
• Highlight a new product or a product that has a special offer.
• Run a contest or giveaway and promote it in a post.

The possibilities are endless. The biggest component is staying relevant to your brand and building your business. Content can be awesome but if it is off the wall than it wouldn’t benefit you or your business.

Track Your Posts

Your GMB Dashboard is a good starting point to track to activity of your posts but its also a good idea to use custom URLs with Google Analytics to track deeper information and find trends between the types of posts you publish. Some types of posts or keywords could perform better than other and information like this is important in connecting with your users.

Tracking your posts can help you with finding how customers search for your business, actions they’ve taken on your page, where customers view your business as well as other information like how many views you have on photos.

Conclusion

All of these factors can help your business be more successful and benefit your SEO. Be sure to create great quality content and images to really grab your viewers attention. Always take advantage of the tools that are available to you. Always learn more about the importance of GMB.

The post Win Over Your Customers with GMB Posts appeared first on Kansas City Local SEO, Google My Business Optimization Services.

The post Win Over Your Customers with GMB Posts appeared first on Kansas City Local SEO, Google My Business Optimization Services.