Garage door companies have a lot of options when it comes to advertising their business. They can buy a billboard on a busy stretch or put up flyers around town. But there’s another avenue that many have overlooked: Internet Marketing.

Even though it’s been around for decades, SEO is still one of the most effective ways to catch potential customers’ attention online. With optimized keywords, images, and videos, you can increase your chances of being found by potential clients.

This post will give you eight golden tips to increase your garage door company sales.

1. Optimize Your Google My Business Page

Google My Business (GMB) is a free tool that helps companies find and rank their business on Google search results. A well-optimized GMB page can help your garage door company increase its visibility on the internet, which, in turn, increases your business’s chances of being found by new customers.

With just a few clicks, you can create a profile for your business on GMB. Accounts are free, and it only takes about 15 minutes to set up.

Take a look at the following aspects while optimizing your profile:

    • Business name
    • Address
    • Hours of Operation
    • Photos & Videos
    • Reviews

2. Use Long-tail Keywords

Long-tail keywords are the keywords with long phrases. Garage door companies should include long-tail keywords in their SEO campaign.

If you are using outdated, widely used words that everyone else is competing with, you’ll unlikely get any meaningful traffic. What you want are long-tail keywords — words that are specific enough to garner a decent number of clicks.

Take a look at the following examples to get an idea:

    • “Unlock my garage door”
    • “Replace garage door springs”
    • “Garage door repairs in Westchester County”
    • “How much does it cost to replace garage door springs?”
    • Can I install a garage door opener myself?
    • Do I need a permit to install a garage door opener?
    • How do I replace my garage door torsion spring?

Because these are specific queries, you are most likely to get high-quality leads.

3. Use Location Pages

As a garage door company, your company’s success depends on your visibility across different locations. Location pages are meant to target a business with more than one location.

One should optimize these pages with the company name and target location. With the vast majority of internet searches happening locally, it’s essential to make sure your garage door company shows up when prospective customers search for you by city or by zip code.

In many cases, location pages will rank higher than a generic webpage. This is because a location page has more authoritative information about that area.

4. Claim and Optimize Business Listings

Many factors play into the success of a garage door company. A critical factor in this is how visible you are on the internet. Although most local companies get addressed by word of mouth, having a broad online presence is crucial for running one.

If you have claimed and optimized the local listings on Google, Yelp, and other similar platforms, you will rank higher.

Also, the number of reviews/ratings a business has accumulated on these listings is important. For instance, a garage door company with ten reviews might rank higher than a business with five reviews.

5. Curate Localized Content

An average homeowner is likely to get bombarded with ads from several garage door companies, each claiming to have the best prices, warranties, and services.

Your company should use localized content to stand out. Localizing your content refers to tailoring it to the tastes and preferences of your audience by making sure they get the information in their dialect, culture, and preferred formats.

For example, a garage door company could create an article about how it has landed a new job in an area and tell the audience how it can help out those who need the service.

6. Earn Local Backlinks

When it comes to improving your rankings, backlinks are the most critical factor. Backlinks lead to your site from other sites, and without them, you will have difficulty attracting traffic. Google ranks pages with backlinks higher because they are considered more reputable.

These backlinks can come from press releases, or other external sources such as high-ranking sites. The more backlinks a site has, the higher its ranking.

7. Use Social Media

People are always on the go. When they have a moment to spare, they log onto their social media profiles.

Why not take advantage of this by posting something that will get attention? Your company can use social media to get links and mentions that can lead to higher rankings on search engines.

You can ramp up your social media strategy by making the posts more interactive, encouraging customers to post their favorite photos of the company’s work, etc.

8. Get Online Reviews

Search engines use customer reviews to determine rankings. Reviews affect SEO because they show Google the importance of the website and how popular it is among users. The more reviews, the closer it will rank to the top of SERPs.

Reviews provide an overview of your services, give insight into their quality, and show whether your company is trustworthy. However, be wary of negative reviews.

If customers are unhappy with your garage door installation/repair services, they will leave negative reviews, impacting the ranking on search engines.