The GMB Optimization Process
VERIFY GOOGLE MY BUSINESS PAGE
Google My Business IS Local Search Engine Optimization
According to Google, more than 46 % of all searches have local intent. Yet, businesses regularly fail to take advantage of this fact by not registering on the free-to-use Google My Business platform. Here are 9 benefits that your business is missing out on. Claim these benefits today!
Show up in Google Maps Searches
Consumers always look at the proximity of a business to their location when searching for a local business. While a Google search is helpful, most consumers use Google Maps to locate nearby businesses. When your business has its own Google My Business Listing, your store location will also start showing up for people who are searching nearby for your product or service. This increases the likelihood of some of those people coming to your store to make a purchase.
Show up in Google’s Local 3-pack
Local search results for businesses are shown in a pack of 3 where three local businesses are listed at the top for a given product or service. With Google My Business listing, you can greatly increase your chances of becoming visible in the top three. The best part of these listings is that not only do they show where your business is located but they show up before organic results thus making you instantly visible. In terms of numbers, brands that show up on Google’s local 3-pack get a 700% boost in clicks compared to brands that don’t.
Earn trust from customers
The modern customer faces a big problem when it comes to developing trust for them to make a purchase with complete peace of mind. As a business, your job is to make this task easier for the customer and help them to buy the product. One of the big things you can do to accomplish this is to show customers that you have an actual physical location. People already trust Google and our Google map optimization ensures your business shows up in the local listings, which makes your business more trustworthy.
Star ratings boost your appeal
Reviews and ratings are a crucial element in increasing a customer’s confidence. When was the last time you brought something online without looking at the ratings? When you have a Google My Business listing, customers will be able to review your business and leave feedback that others can see. You will get an unbiased opinion about what you’re doing right and what you’re doing wrong. The more you deliver quality products and a quality experience to people and the more you respond to people’s reviews, your reputation will be enhanced. You will gain an edge over competing businesses.
Increase Traffic and Sales
Local businesses often face the challenge of getting a consistent number of footfalls coming in through the year. This problem can be solved by having a GMB Listing. Businesses are as much as 70 % more likely to attract local visits to their store when they show up on local searches. Another interesting figure is that customers who visit a business after finding their listing on Google re more than 50 % likely to make a purchase.
Rank higher in results
When you provide quality, have consistent and accurate information on your Google My Business listing Optimization, you will be loved by Google and it will rank you higher in its Search and Maps results. This means Google will tell your consumers more about you. More potential customers coming to know about you is good news as it increases the likelihood of footfalls to your store or business. Higher visibility also results in more confidence building for your customers who will now correlate your business with trustworthiness.
Free Google Advertising
Google My Business Listing offers a form of free and fast visibility on google compared to other methods such as SEO. You, of course, have the option of running ads but then you also need to have a certain budget in place depending on your requirements. Creating, claiming and verifying your GMB listing doesn’t take much time. It also takes a minimal amount of time to optimize your profile compared to building your website authority through organic results that will take months. This is a fast and cheap marketing strategy that you shouldn’t miss out on.
Google My Business Listing helps ease accessibility and increase engagement. Potential customers can easily access your website or call you with just one click of a button. In case you have a business, such as a restaurant, people can easily make a booking. When you’re easily reachable and have a prompt service responding to potential customers, this increases the good vibes towards your business as you come across professional and helpful. Even if you don’t get a sale immediately, people will remember your business the next time they need a product or service that you provide.
Stand out from competitors
An effective Google My Business Listing offers a succinct profile of your business while depicting your value at the same time. All the essential information is given to your prospective customers and this enables you to stand out from competitors. Google is adding new things to its search results regularly such as answer boxes and related questions. These results will only increase in the times to come. Get your profile set up today with our google local business listing optimization (Google local listing Optimization) and start reaping the benefits.
Long-term sustainable results
Our SEO process has got all the bases covered so you can rest assured that the results that you will get are going to long -term and sustainable.